Data-driven Growth — Analytics & Attribution for Marketers in 2016 [Slides]

Slides from my talk at Turing Festival 2016

• Why analytics? Avoiding the common fails, how analytics pros do it, and different analytics techniques to apply to growth at different stages.
• Demystifying direct channels, tagging, and filling the attribution blanks across channels and devices.
• Deconstructing the modern analytics stack: what to track, tools and platforms, and how to pick.
• The 5 stages of analytics grief..

(See also my short writeup of the conference with links to the fantastic presentations from the other speakers.)

http://www.slideshare.net/andyjy/datadriven-growth-analytics-attribution-for-marketers-in-2016-turing-festival-65153704