Analytics for Startups [Video+Slides]

500 Startups Marketing Hell Week, May 2016

My pair of talks from the 500 Startups accelerator Marketing Hell Week this May are available on YouTube, with the slides also available on SlideShare:

Part 1: How do I Analytics? A Practical Guide for Pragmatic Startups

- What do we measure, and why?
- Typical analytics pitfalls
- Building a growth model spreadsheet to track how we’re doing
- Key metrics: CAC, LTV, churn
- Analysing data using charts
- Growth accounting
- Cohort analysis

Analytics: don’t be caught asleep at the podium

Part 2: Getting the data

- What tools to use?
- What data and events to track?
- Top event tracking tips.
- Tracking the funnel
- Using our own database
- Rolling cohort analysis